Its not about the Logo - Placebranding

So, if it’s not about ‘the logo’, what is it about?
Director Graeme Richardson recently joined the vibrant discussion on what it takes to create a successful place and destination brand at the International Place Branding Event Liverpool 2018 organised by Up There Everywhere.
Along with speakers from top city destinations such as Amsterdam, London, Stockholm, Barcelona, Hamburg, Liverpool and more, this lively forum was designed to spark discussion and stimulate thought and debate.
Graeme spoke to the forum about how destinations in the north of Sweden have used innovation and relationships to grow.
The event is for both private and public professionals working with place and destination branding, marketing and communications. This includes cities, city districts, municipalities, regional and national governmental employees as well as consultants and academic institutions.

Placebranding